Will AI Avatars Replace Real Influencers?
The evolution of artificial intelligence has opened new opportunities for various industries, including influencer marketing. AI avatars have emerged as a new resource for both brands and creators, but the question is: Will AI avatars replace human influencers? AI avatars offer a multitude of benefits; however, certain qualities and attributes present in human influencers cannot be easily replicated. This article examines the influence of AI avatars on the influencer space and whether they can truly replace the reality of a human being.
The Growth of AI Avatars in Influencer Marketing
AI avatars utilize machine learning and algorithms to create hyper-realistic digital simulations of humans. The avatars can talk, move, and even portray human emotions. Brands can create AI avatars with any personality, style, and look. AI avatars are customizable and can be used to create unique influencer experiences without many of the limitations and logistical challenges of human influencers.
With this technology, brands can design avatars that can create content autonomously, effectively using the new AI avatar creator content (videos, social content, etc.), independent of a human audience and/or human actor. AI Avatars are quickly becoming popular, especially for companies looking to reduce costs and improve workflow on content production, as businesses can produce content without travel costs, paying influencers, or accounting for the unpredictability of humans.
AI Avatars are Emerging as a Strong Choice for Brands in the Influencer Marketing Space
There are many reasons why brands are leveraging AI avatars in the influencer marketing space. Furthermore, AI avatars can be extremely flexible and scalable; you can map avatars that work through any number of languages and styles, making them perfect for any global campaigns. Also, avatars can be generated and tweaked to speak to the tastes and preferences of a particular target audience. They allow the marketer to create marketing that is more focused for that target audience.
Beyond this, contracting an AI avatar is likely to save significantly on production costs. Brands can purchase and utilize an AI video app for Android to create and publish content, versus hiring a human influencer and an edit team, try hiring a shoot and feasibility teams, instead of a typical film crew and post-production team.
The Unique Power of Human Influencers
No doubt AI avatars are exciting, but they have limitations. Real human influencers demonstrate emotional skill, share their experience of success and failure, and create real-time dialogue connecting with every user. The emotion and engagement that humans can create make the bridge of trust feel authentic; the avatar can create engagement, but not create a true sense of trust.
Human influencers give without question some level of baseline trustworthiness to their collaboration and the audience feels it. Yes, robotic intelligence with accurate data is powerful, but audiences are instinctively drawn to people; is the research perfect? Audiences embrace the flaws inherent in real people; human influencer authenticity-second by second, vulnerability, and humor is a lot to overcome, and AI avatars could never do that.
AI Avatars as Enhancers, not a Replacement
AI avatars are not going to replace actual influencers. However, they will provide great tools to enhance and supplement influencer marketing. For instance, brands could license AI avatars and have them engage in influencer marketing for very specific tasks, such as creating evergreen content or routine interactions with their followers, while real human influencers carry on with more impactful campaigns, real human interaction, and storytelling, which build trust and authenticity.
Furthermore, human influencers may not need to deliver multiple languages or content that is somewhat culturally aware, nor will they have to work in multiple markets, as the can deliver multiple languages or culturally aware content for the brand to convey messaging to a true worldwide audience.
It is important to note that while AI avatars will change the face of influencer marketing, it may not fully replace human influencers; it is more likely to emerge as a hybrid of the two, where human influencers are leveraging for promotion. The interaction or overlap of real personalities and digital avatars will manifest a new way for brands to reach their segmented audience.
AI avatars offer tremendous opportunities for cost-efficient, scalable, and consistent content, but still do not possess human qualities of being real, authentic and socially-emotional.
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The evolution of artificial intelligence has opened new opportunities for various industries, including influencer marketing. AI avatars have emerged as a new resource for both brands and creators, but the question is: Will AI avatars replace human influencers? AI avatars offer a multitude of benefits; however, certain qualities and attributes present in human influencers cannot…